Resources
Discover essential digital marketing strategies and resources tailored for small and medium-sized enterprises (SMEs) at VEN. Access expert insights, practical tips, and tools to boost your online presence, enhance customer engagement, and drive business growth. Unlock the potential of digital marketing to elevate your SME today.
Most of us have become accustomed to the much-repeated adage that SEO is a long term strategy and it takes time to see results. While that is true, there are some short term tactics you can employ to speed up the process.
But it’s only a very small puzzle, because web design, web development and SEO are the only pieces. And it’s also a very complex puzzle because after separating the three, you realise that each piece is a puzzle within itself.
The first step in the website building process When it comes to creating a brand new website, web design is the first step to getting the project off the ground. It’s where the initial idea comes together in a visual conceptualisation of the goals and offerings of your business. Although web design doesn’t involve any coding language, it does take into consideration site functionality and user experience. 5 key elements...
This new strain of coronavirus, known as COVID-19, is the word on everyone’s lips. On the not-so-busy streets, in the once-bustling cafes and the now-empty public transport system, COVID-19’s effects are being felt everywhere.
Understanding web development: it’s not as complicated as you might think Unless you’re trying to be a web developer, in which case – yeah, it’s pretty complicated. But simply understanding what web development is? That’s a task any non-techy person can handle. First comes web design, then comes web development Web design is the step that comes before web development, and you can’t build a website from scratch without it....
The difference between your eyes and Google’s: yours are sentient. That means you see things with emotion. And as clever as Google is, the search engine – and others like it – doesn’t do feelings (yet).
Digital marketing works – when done right. So what’s wrong with yours? Digital marketing can come in many different forms, from SEO and content marketing to Pay-Per-Click and EDMs. While some of your campaigns may be performing well, you could find that others are dragging. Or, if there’s a cog missing somewhere in the digital marketing machine, they might all be underperforming. We understand the frustration small business owners experience...
The coronavirus outbreak will affect Australia in more ways than one With the global tragedy of the coronavirus taking its toll on many people, it also has much further reaching repercussions. As a result of the coronavirus, Australia is seeing a significant drop in international travel as well as the scaling back of outsourced manufacturing in Chinese-based factories. This impacts Australia – and the world – in more ways than...
Everyone’s talking about UX writing and we want to tell you why Though it’s been around for a while, UX writing is the new buzzword hitting the digital space. The term ‘UX’ stands for ‘User Experience’ and focuses on exactly that – the experience a user has when they interact with your product in the online realm. It’s all about providing meaningful and purposeful online experiences for customers, potential customers...
From Black Friday to Boxing Day and everything in between Huge sales eVents come around multiple times a year and it’s important for your small business to be ready for them. Whether you operate a brick and mortar store, offer a service or have an online-based business, preparing for these major sales eVents will turn a hectic shopping season into a stress-free success. We’ve compiled a list of top tips...
Top Pick Articles
- AI SEO Trends 2025: Strategies for Small Businesses in Australia
- AI for SMEs: Key Adoption Trends and Practical Case Studies
- Top Website Design Inspirations Sources Recommended by Experts
- Proven Digital Marketing Tactics for Financial Advisors with Real Case Studies
- How to Launch A Website For Your Small Business in 2025
- From Local to Global: Digital Marketing’s Impact on Small Business Growth
- Understanding The Small Business Landscape in Melbourne
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