Resources
Discover essential digital marketing strategies and resources tailored for small and medium-sized enterprises (SMEs) at VEN. Access expert insights, practical tips, and tools to boost your online presence, enhance customer engagement, and drive business growth. Unlock the potential of digital marketing to elevate your SME today.
Stay ahead of the curve in 2020 by keeping up with relevant business trends If you’re a small business owner, you already know how important it is to be 2 steps ahead of every other player on the field. Keeping up with current trends – and if you’re influential enough, creating new ones – is a crucial part of the business. From basic customer service to creative marketing and technology,...
Two sides of the same coin When comparing standard content and SEO optimised content, you’ll find that the difference is small. Small, but not inconsequential! Like two sides of the same coin, you couldn’t actually have one without the other. To have SEO optimised content, people first had to have inVented content. Which we did! It’s like the chicken and the egg theory, except that with content and SEO optimised...
Two digital marketing strategies with a singular goal As a business owner with an online presence, you have likely already heard the acronyms ‘SEO’ and ‘PPC’. Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) are two different marketing strategies with the same goal: increasing traffic to your site. And not only do they aim to increase your website visitors, but they also work to build and establish an online audience, raise...
New Birds of Prey movie title has been changed on ticket sites to help boost sales Though the official title of the new Harley Quinn movie, “Birds of Prey (and the Fantabulous Emancipation of Harley Quinn)”, remains the same, Warner Bros. have realised it’s a bit of a mouthful. And SEO isn’t a big fan of mouthfuls. So the American entertainment conglomerate changed the title on ticket sites to “Harley...
SEO stands for Search Engine Optimisation To the untrained ear, SEO can sound pretty complicated. But in reality? It’s a very straightforward digital marketing weapon. SEO refers to the process of boosting your search ranking on Google so that your website can – for example – be found on page 1 rather than page 87 (that’s a whopping improvement, FYI). When implemented correctly, it’s a surefire way of increasing organic...
Doing it yourself can be cheaper…for now With so many apps, sites, and forever-improving technologies now available to us, it’s finally possible to achieve nearly anything by Doing It Yourself. EVen something as complex as building your own website. But the question is, how do you know when to D.I.Y. and when it’s time to bring in the experts? When it comes to building a professional, presentable and functional website,...
Because website copywriting is not the same as writing a book Content is important, as are blogs – we know that now. The thing is, website copywriting is very different to writing for magazines or books. But don’t fret pet! We’ve compiled a list of our 6 top tips that’ll make you a web writing ninja in no time. 1. KISS: Keep It Simple, Stupid! A favourite acronym from our...
There is more to SEO than just a page 1 ranking When people think ‘SEO’, they often assume that the start and end of it all are simple to get a page 1 ranking. But that’s not where the story ends, no sir! SEO has a lot more benefits than just boosting your site’s visibility and improving your ranking on Google. It actually helps the overall success of your business...
Much like a green smoothie, serving up a tasty side of SEO web content is all about the ingredients. First, let me explain what I mean when I say “SEO web content”. We’re talking words, images, videos, audio – anything on your site that enhances the design but isn’t technically a part of it AND optimises your pages at the same time! Here’s an analogy: think of content in relation...
The thought of having a blog isn’t a whole lot of fun if you’re not a writer. And eVen if you are a writer, finding the time to craft killer posts isn’t easy when you’re running a business, prioritising urgent tasks (THEY’RE ALL URGENT!) and trying to function as a human on the side. Which is why it’s easy to find yourself asking why you need a blog? But blogging...
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