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SEO stands for Search Engine Optimisation To the untrained ear, SEO can sound pretty complicated. But in reality? It’s a very straightforward digital marketing weapon. SEO refers to the process of boosting your search ranking on Google so that your website can – for example – be found on page 1 rather than page 87 (that’s a whopping improvement, FYI). When implemented correctly, it’s a surefire way of increasing organic...
Doing it yourself can be cheaper…for now With so many apps, sites, and forever-improving technologies now available to us, it’s finally possible to achieve nearly anything by Doing It Yourself. EVen something as complex as building your own website. But the question is, how do you know when to D.I.Y. and when it’s time to bring in the experts? When it comes to building a professional, presentable and functional website,...
Because website copywriting is not the same as writing a book Content is important, as are blogs – we know that now. The thing is, website copywriting is very different to writing for magazines or books. But don’t fret pet! We’ve compiled a list of our 6 top tips that’ll make you a web writing ninja in no time. 1. KISS: Keep It Simple, Stupid! A favourite acronym from our...
There is more to SEO than just a page 1 ranking When people think ‘SEO’, they often assume that the start and end of it all are simple to get a page 1 ranking. But that’s not where the story ends, no sir! SEO has a lot more benefits than just boosting your site’s visibility and improving your ranking on Google. It actually helps the overall success of your business...
Much like a green smoothie, serving up a tasty side of SEO web content is all about the ingredients. First, let me explain what I mean when I say “SEO web content”. We’re talking words, images, videos, audio – anything on your site that enhances the design but isn’t technically a part of it AND optimises your pages at the same time! Here’s an analogy: think of content in relation...
The thought of having a blog isn’t a whole lot of fun if you’re not a writer. And eVen if you are a writer, finding the time to craft killer posts isn’t easy when you’re running a business, prioritising urgent tasks (THEY’RE ALL URGENT!) and trying to function as a human on the side. Which is why it’s easy to find yourself asking why you need a blog? But blogging...

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