Resources
Discover essential digital marketing strategies and resources tailored for small and medium-sized enterprises (SMEs) at VEN. Access expert insights, practical tips, and tools to boost your online presence, enhance customer engagement, and drive business growth. Unlock the potential of digital marketing to elevate your SME today.
A comprehensive SEO strategy will bump up your website’s rankings in search engine results pages. However, your SEO strategy should not be aimed at desktop only. When it comes to page rankings and indexing, Google cares more about mobile.
Link building isn’t a term you’re likely to hear in everyday conversation – unless that conversation is about improving your SEO strategy.
The relationship between your bounce rate and SEO is an interesting one, because search engines like Google don’t actually use it as a metric in determining page rankings – and yet, it affects your rankings nonetheless.
Mobile devices enable us to do so much more than simple communication. With them, we have the power to record and schedule our lives, watch tv, read books, learn new skills, do our work and access the furthest reaches of the internet.
Smartphones and mobile devices are taking over the world, and your website has no other option but to keep up and adapt to these new technological ways.
When it comes to starting a new business or revamping your website the question to ask yourself is this: should I opt for a custom web design or use a website template?
The complexities of building a website are seemingly endless. Who knew there were so many different routes to take and choices to make?
Choosing between responsive and adaptive web design is just one of the many decisions you’ll be faced with when building your website from scratch.
Meta descriptions are found in the search engine (e.g. Google or Yahoo) results pages. They are the short descriptions displayed beneath each page link that describe the contents of your web page.
A mood board can be either digital or physical and works as a visual representation of your brand. A collage of different images, colours, words and fabrics, it seeks to better define and reflect your brand identity.
Whenever you read something – like a book, newspaper, magazine, poster, billboard or web page – you will see typography in use.
The term refers to the way in which letters can be arranged to make text appear aesthetically pleasing and easily readable to users.
Have you ever had a negative online user experience? Maybe (and not for lack of trying) because you couldn’t find the page you were looking for?
By simplifying your website navigation, you can make sure those that come to your site don’t suffer the same frustration.
Top Pick Articles
- AI SEO Trends 2025: Strategies for Small Businesses in Australia
- AI for SMEs: Key Adoption Trends and Practical Case Studies
- Top Website Design Inspirations Sources Recommended by Experts
- Proven Digital Marketing Tactics for Financial Advisors with Real Case Studies
- How to Launch A Website For Your Small Business in 2025
- From Local to Global: Digital Marketing’s Impact on Small Business Growth
- Understanding The Small Business Landscape in Melbourne
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