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Choosing the right e-commerce platform can feel overwhelming for small business owners. With major players like Shopify, Squarespace, and WooCommerce each offering compelling features, how do you know which one will best serve your business needs? For those unfamiliar, SMEs (Small and Medium-sized Enterprises) are businesses that maintain revenues, assets, or employee numbers below certain thresholds, typically making up the backbone of Australia’s economy. In this comprehensive guide, we’ll break...
Discover if Squarespace is the right platform for your business website. Compare features, limitations and alternatives to make an informed choice for your online presence and future growth. Choosing the right platform for your business website is crucial in today’s digital landscape. With numerous options available, finding the perfect fit for your specific needs and budget can be challenging. Squarespace has emerged as a popular choice among small business owners,...
Picture this: You click on a website and… you’re lost. The navigation’s a maze, the layout’s confusing, and you’re already reaching for the ‘back’ button. Sound familiar? As your brand’s digital storefront, your website needs to make an outstanding first impression. The secret? Well it’s not really a secret at all. It’s all in the layout and UX design – two crucial elements that transform casual visitors into loyal customers....
As of 2024, Shopify powers over 150,000 websites in Australia, officially outpacing competitors like WordPress WooCommerce, which supports around 121,000 sites (Source). This surge in Shopify’s adoption showcases its undeniable impact on the e-commerce landscape, becoming a go-to choice for both budding entrepreneurs and established businesses alike. With user-centric design, robust customisation options, and advanced integrations, Shopify is more than just a platform—it’s a catalyst for growth and innovation, inspiring...
In today’s digital landscape, having a strong online presence is crucial for small businesses. Let’s talk numbers for a sec. According to the Australia Post, a whopping 80% of Aussie households were clicking ‘add to cart’ online in 2023. So if you’re not online, you’re about as visible as a stealth bomber in a snowstorm. In other words, you’re losing revenue faster than a leaky bucket loses water. For those...
According to Forbes Advisor Australia, 88% of online users won’t return to a website after a bad experience—a clear sign that small businesses in Australia need to invest in their online store. If you want to avoid losing potential customers, tapping into expert-recommended sources of design inspiration is key. These trusted sites offer valuable insights, creative ideas, and the latest trends, ensuring your website leaves a lasting impression. Want to...
In today’s digital age, having a website is no longer a luxury—it’s a necessity for small businesses. Did you know that website design alone determines 94% of a user’s first impression? Or that 58% of website traffic comes from mobile devices? If these stats don’t make you sit up and take notice, I don’t know what will! Hey there, small business owner! If you’re reading this, chances are you’re looking...
In today’s digital age, eCommerce has become a crucial component for small businesses looking to expand their reach and boost sales. With the right platform, even the smallest enterprises can compete on a global scale. Let’s explore some of the top eCommerce platforms available for small businesses in 2024, each offering unique features to help you succeed online. The Rise of eCommerce Platforms Before we dive into specific platforms, it’s...
Mobile devices enable us to do so much more than simple communication. With them, we have the power to record and schedule our lives, watch tv, read books, learn new skills, do our work and access the furthest reaches of the internet. Smartphones and mobile devices are taking over the world, and your website has no other option but to keep up and adapt to these new technological ways.
When it comes to starting a new business or revamping your website the question to ask yourself is this: should I opt for a custom web design or use a website template?
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