Xero Accountants of the Year
Future Advisory, an innovative accounting firm, experienced a remarkable 800% increase in organic traffic within just three months, thanks to a comprehensive SEO and web development strategy implemented and on-going marketing efforts.
Since its beginning, Future Advisory has been working with Ven to build up its online presence and reputation in search engines. Knowing that service-based businesses need ongoing inquiries to develop, they relied on Ven to help them achieve this goal.
Key results
Background
Launched in 2020, Future Advisory set out to redefine the accounting industry with a focus on nature-loving, people-focused financial services. The firm specialises in tax, financial planning, bookkeeping, and mortgage broking, aiming to empower clients to concentrate on what matters most to them.
After consulting with Future Advisory to gain insight into their services and desired locations (both current and future), we put together a plan and got to work!
Objectives
- To design and build a modern, fun, and energetic website that embodies the spirit of Future Advisory.
- Launching a completely new website with custom components, automation, and branding chosen by the Future team.
- Develop an end-to-end client portal and booking system.
- Working to increase domain authority and driving paid traffic to collect leads as we constructed the website.
- SEO-driven content hub based on our keyword analysis.
- Drive organic growth in location-based SEO for Melbourne, Perth, and Sydney.
- Optimise the website for conversion rate optimisation (CRO) to increase consult bookings.
Strategy
To achieve the objectives set forth by Future Advisory, Ven Agency developed a multi-faceted strategy that encompassed web development, SEO, content creation, and conversion rate optimisation.
Website Development:
- Design and build a modern, fun, and energetic website that aligns with Future Advisory’s brand identity and values.
- Incorporate custom components, automation, and branding elements chosen by the Future Advisory team.
- Develop an end-to-end client portal and booking system to streamline the client experience and facilitate easy appointment scheduling.
Search Engine Optimisation (SEO):
- Conduct thorough keyword research to identify high-value, location-specific keywords relevant to Future Advisory’s services.
- Optimise website content, meta tags, and site structure to improve search engine rankings and drive organic traffic.
- Develop an SEO-driven content hub featuring informative and engaging articles, blog posts, and resources based on the identified keywords.
- Focus on location-based SEO to drive organic growth in key markets, including Melbourne, Perth, and Sydney.
Conversion Rate Optimisation (CRO):
- Analyse user behaviour and engagement on the website to identify areas for improvement.
- Optimise website layout, content, and calls-to-action (CTAs) to encourage visitor engagement and increase consult bookings.
- Conduct A/B testing to determine the most effective design elements, copy, and placement of CTAs to maximise conversions.
Ongoing Optimisation and Support:
- Continuously monitor website performance, SEO rankings, and conversion rates to identify opportunities for improvement.
- Provide ongoing support and guidance to Future Advisory to ensure the website remains up-to-date, secure, and aligned with their evolving business needs.
- Collaborate with Future Advisory to develop and implement new marketing initiatives and strategies as their business grows and expands into new markets.
The Outcome
Future Advisory’s custom-built website which was built to SEO guidelines, helped the company increase brand awareness, reach more potential customers, and create a platform to showcase their services.
Through a cohesive mix of SEO on-page technical optimisations and link-building strategy, they were able to rank for over 800 organic keywords and drive 400 uniquely qualified visitors to their website every month, resulting in increased enquiries and revenue. This allowed them to expand their business in just 18 months, now operating across 5 different locations in two states and expanding into two new states soon.
Future Advisory was able to create a solid base for their long-term success and is now discoverable for keywords relating to XERO Accounting and holds the top spot for VCFO
