Australian company Canva has built its own AI image model, called Craft. It launched on 22 October and is available to all Canva users, through the Dream Lab tab in Canva.
Canva says Craft is built for design work like posters, social posts and flyers. It makes images up to 2K in more than 30 sizes, can include readable text, and lets you change one part of an image without redoing the rest. Canva's designers compared more than 25,000 pairs of images to help tune it.
What this means for your business
If your team already uses Canva, AI images are now a click away. The hard part isn't making an image any more. It's making sure every image still looks like your business, not like everyone else's.
Keeping AI images on brand
- Set up your brand kit in Canva with your logo, colours and fonts, so they're on hand every time.
- Build a few templates for the things you post most, and drop AI images into those.
- Use real photos for your people, your premises and your actual products. Customers want to see the real thing.
- Check every AI image before it goes out, especially any text inside it.
Why implementation is the key
Anyone can make an AI image now. The businesses that get real value set up the system around it: a brand kit, templates and clear rules, so every image still looks like them.
When a team tries this alone, the usual result is images that look generic, colours and fonts that drift from the brand, or AI images used where a real photo would build more trust.
How Ven can help
We're AI implementers. We can take what your team is already making in Canva and set up your brand kit, templates and simple rules for when to use AI images and when to use real photography. If you'd like a hand, get in touch.
Also this week: A regional credit union's AI phone agent now handles 7% of its calls and AI now drafts whole email and SMS flows. Setting them up well is the real work.