Automated flows are the emails and texts that send themselves when a customer does something: signs up, leaves a cart, or hasn't bought in a while. Many businesses send regular campaigns but have never set these up properly.
Klaviyo's 2026 benchmarks, drawn from more than 183,000 Klaviyo customers worldwide, found flows bring in nearly 41% of email revenue from just 5.3% of sends.
What's new
On 13 October Klaviyo made Composer, its AI marketing assistant, available to every Klaviyo customer. According to Klaviyo's Help Center, you can describe the flow you want in plain English and Composer drafts the whole thing: the structure, timing and the email and SMS messages inside it.
It doesn't set anything live by itself. Klaviyo says you review, edit and approve everything first, and notes that AI-written content can occasionally be wrong.
Why it matters before Black Friday
Black Friday is on 27 November. A welcome flow, an abandoned cart flow and a win-back flow are worth having in place before the rush. AI can get you a first draft quickly, but a person still needs to check:
- the trigger (what starts each flow)
- every offer, price and discount code
- every link
- who receives it, and when
Why implementation is the key
AI can draft a flow quickly. Making it bring in sales is the work that comes after: the right triggers, offers that suit your margins, links that work, and timing that suits your customers.
When a business tries this alone, flows often go live with the wrong trigger, an expired discount code or a broken link, or they sit half finished and never get switched on.
How Ven can help
We're AI implementers. We can take the drafts AI gives you, or the flows you've already started, then build, test and launch them properly before Black Friday, with a person approving every trigger, offer and link before they go live. If you're not on Klaviyo, we can do the same in your platform. If you'd like them ready before the sales, get in touch.
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