A comprehensive SEO strategy will bump up your website’s rankings in search engine results pages. However, your SEO strategy should not be aimed at desktop only. When it comes to page rankings and indexing, Google cares more about mobile.
The mobile version of your site matters to Google
The mobile version of your site is more important than you might think. Google’s ever-improving algorithm is now rooted in mobile-first indexing, which means that the powerful search engine uses the mobile version of your site to decide where you’ll rank in its results pages.
If your site isn’t mobile-friendly, Google will punish it accordingly – either by pushing it further down the ranks of the search engine results pages, or by making it entirely invisible to users.
Think about UX on mobile
User Experience (UX) focuses on the experience that users have when they visit your site. Ideally, you want their experience to be a positive one. If they feel that their time spent on your site has been a waste, they will likely click out of it and never return.
To ensure that visitors to your mobile site have a positive experience, you must create an easily accessible, engaging and responsive design. By incorporating UX writing into your copy with simple and straightforward information, users will be that much more likely to turn into leads.
Write mobile-friendly content
Capturing the attention of users amongst all of the online noise is not easy. To make your website more appealing to potential visitors, ensure that the copy is easy to consume.
Write short, coherent sentences displayed with adequate spacing so the reader isn’t overwhelmed with a large, single block of indigestible text. The font also needs to be large and easy to read on a smaller screen size than its desktop counterpart.
Create a positive experience across all devices
The mobile version of your site should be at the same high calibre of design, navigation and ease-of-use as your desktop site. No matter which device users are viewing your website from, the experience they have should remain the same – and it should be a positive one.
Mobile-first indexing is the future
Though mobile-first indexing doesn’t currently apply to everyone, it will soon. To make sure your website is always ahead of the game, watch out for changes to Google’s algorithm and action the search engine’s recommendations as they arise.