A comprehensive SEO strategy will bump up your website’s rankings in search engine results pages. However, your SEO strategy should not be aimed at desktop only. When it comes to page rankings and indexing, Google cares more about mobile.
The mobile version of your site matters to Google
The mobile version of your site is more important than you might think. Google’s ever-improving algorithm is now rooted in mobile-first indexing, which means that the powerful search engine uses the mobile version of your site to decide where you’ll rank in its results pages.
If your site isn’t mobile-friendly, Google will punish it accordingly – either by pushing it further down the ranks of the search engine results pages, or by making it entirely invisible to users.