Resources
Discover essential digital marketing strategies and resources tailored for small and medium-sized enterprises (SMEs) at VEN. Access expert insights, practical tips, and tools to boost your online presence, enhance customer engagement, and drive business growth. Unlock the potential of digital marketing to elevate your SME today.
According to Forbes Advisor Australia, 88% of online users won’t return to a website after a bad experience—a clear sign that small businesses in Australia need to invest in their online store. If you want to avoid losing potential customers, tapping into expert-recommended sources of design inspiration is key. These trusted sites offer valuable insights, creative ideas, and the latest trends, ensuring your website leaves a lasting impression. Want to...
Still clinging to those old-school marketing tactics to reel in new clients? If so, you might be missing out on a goldmine of potential opportunities. In today’s fast-paced financial advisory world, sticking with outdated methods could mean losing touch with a whole new wave of clients. The game has shifted from traditional methods to a digital-first approach, and it’s high time financial advisors embraced this change. This guide is here...
Digital marketing for small businesses is a game-changer in today’s online world. Missing out on these opportunities? Well, that’s like leaving money on the table when it comes to growth. With social media platforms boasting nearly a billion active users, it’s crucial for business owners and marketers to get their heads around the basics of digital marketing. Think of it as learning a new skill – a bit tricky at...
Small businesses in Melbourne are thriving, driven by a commitment to sustainable development and a dedication to enhancing local prosperity. Curious about what makes these businesses tick? Let’s delve into their challenges and development opportunities. 1. Overview: SMEs in Melbourne Strolling through Melbourne’s vibrant and bustling streets, you can’t help but notice that small businesses are the heartbeat of the local economy. These businesses create an ecosystem that embodies the...
In the ever-evolving digital landscape of today, responsive web design has emerged as a fundamental pillar of successful online presence. As mobile devices continue to dominate the way people access the internet, websites must adapt to varying screen sizes and resolutions.
Google Search Console (formerly known as Google Webmaster Tool) is a tracking tool that measures the performance behaviour on the website. The data you get from Google Search Console (GSC) will help you monitor your SEO campaign and improve your website's performance on search engines.
Flat design is a popular web design technique that has been trending for some years now. Modern and minimalistic, it delivers all the information the user needs in a straightforward and aesthetically pleasing package.
A mood board can be either digital or physical and works as a visual representation of your brand. A collage of different images, colours, words and fabrics, it seeks to better define and reflect your brand identity.
SEO stands for Search Engine Optimisation To the untrained ear, SEO can sound pretty complicated. But in reality? It’s a very straightforward digital marketing weapon. SEO refers to the process of boosting your search ranking on Google so that your website can – for example – be found on page 1 rather than page 87 (that’s a whopping improvement, FYI). When implemented correctly, it’s a surefire way of increasing organic...
As of 2024, Shopify powers over 150,000 websites in Australia, officially outpacing competitors like WordPress WooCommerce, which supports around 121,000 sites (Source). This surge in Shopify’s adoption showcases its undeniable impact on the e-commerce landscape, becoming a go-to choice for both budding entrepreneurs and established businesses alike. With user-centric design, robust customisation options, and advanced integrations, Shopify is more than just a platform—it’s a catalyst for growth and innovation, inspiring...
In today’s digital landscape, having a strong online presence is crucial for small businesses. Let’s talk numbers for a sec. According to the Australia Post, a whopping 80% of Aussie households were clicking ‘add to cart’ online in 2023. So if you’re not online, you’re about as visible as a stealth bomber in a snowstorm. In other words, you’re losing revenue faster than a leaky bucket loses water. For those...
If you are an Aussie SMEs owner, this article is for you. We have spent 10 years working with business owners in Australia, helping many businesses succeed with SEO and overall Digital Marketing. In this article, we share the successful strategies we’ve implemented to our clients so that you can apply them, as well as the failures to avoid. Importantly, many of the strategies and tactics in this article are...
In today’s digital age, having a website is no longer a luxury—it’s a necessity for small businesses. Did you know that website design alone determines 94% of a user’s first impression? Or that 58% of website traffic comes from mobile devices? If these stats don’t make you sit up and take notice, I don’t know what will! Hey there, small business owner! If you’re reading this, chances are you’re looking...
In today’s digital age, eCommerce has become a crucial component for small businesses looking to expand their reach and boost sales. With the right platform, even the smallest enterprises can compete on a global scale. Let’s explore some of the top eCommerce platforms available for small businesses in 2024, each offering unique features to help you succeed online. The Rise of eCommerce Platforms Before we dive into specific platforms, it’s...
In the vast landscape of digital marketing, one strategy continues to stand the test of time and evolution—email marketing. When executed strategically, email marketing has the power to engage, convert, and build lasting relationships with your audience. In this blog post, we'll delve into the key components of a winning email marketing strategy that will elevate your campaigns and drive success.
Top Pick Articles
- Top Website Design Inspirations Sources Recommended by Experts
- Proven Digital Marketing Tactics for Financial Advisors with Real Case Studies
- From Local to Global: Digital Marketing’s Impact on Small Business Growth
- Understanding The Small Business Landscape in Melbourne
- The Art of Responsive Web Design: Transforming UX & SEO
- What is Google Search Console? And how to use it for SEO
- What Is Flat Design?
- How To Make a Mood Board For Your Brand
- What is SEO? A 101 for beginners
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