5 Key Areas to Boost Your Online Presence

Start with the user experience. Is your website accurately representing your brand? Is the user journey clear and intuitive? Compare your site against competitors — are you keeping up or falling behind? Review your design for mobile responsiveness, accessibility, and visual consistency. First impressions matter, and your website is often the first touchpoint.

Test your website's speed using tools like GT Metrix and Google PageSpeed Insights. Slow sites lose visitors and rank lower in search results. Review your plugins and integrations — are they up to date? Are any causing conflicts or security vulnerabilities? Clean, efficient code is the foundation of a reliable website.

Set up and review Google Analytics (GA) and Google Search Console (GSC). Use tools like SiteChecker for a comprehensive SEO audit. Understand your branded vs non-branded search traffic — how are people finding you? Are they searching for your brand name, or discovering you through relevant keywords?

Use a CRO (Conversion Rate Optimisation) checker to identify drop-off points. Are your calls-to-action clear and compelling? Does every page have a purpose and a next step for the visitor? Review your forms, checkout process, and contact methods — reduce friction at every stage.

Identify repetitive tasks that can be automated. Remove unnecessary email subscriptions cluttering your workflow. Set up error monitoring and alerts. Automate follow-ups, lead nurturing, and reporting. The right automations save hours each week and reduce human error.