In the ever-evolving digital landscape of today, responsive web design has emerged as a fundamental pillar of successful online presence. As mobile devices continue to dominate the way people access the internet, websites must adapt to varying screen sizes and resolutions.

Responsive web design, often simply referred to as “RWD,” is not just a design trend; it’s a strategic approach that impacts both user experience (UX) and search engine optimization (SEO). In this article, Ven team will delve into the significance of responsive web design in today’s mobile-first digital landscape.

What is Responsive Web Design?

Responsive web design is a design approach that aims to create websites that automatically adjust their layout, content, and functionality based on the screen size and device used by the visitor. In other words, it ensures that your website looks and functions seamlessly whether viewed on a desktop computer, tablet, smartphone, or any other device.

The Importance of Mobile-First Design

  1. Meeting User Expectations In today’s world, people expect to access information and services effortlessly, regardless of the device they are using. Mobile devices have become the primary gateway to the internet for a large portion of the population. Therefore, a responsive web design is not just a “nice-to-have” but a necessity to meet user expectations.
  2. Improved User Experience (UX) A responsive website provides a consistent and optimized user experience across all devices. This is critical for keeping visitors engaged and preVenting them from bouncing off your site due to frustrating mobile experiences like unresponsive buttons, unreadable text, or distorted images.
  3. Reduced Bounce Rates High bounce rates can negatively affect your SEO efforts. A responsive design that keeps users on your site, navigating through your content, and ultimately converting is crucial for reducing bounce rates. Search engines like Google take into account how long users stay on your site as a factor in their ranking algorithms.

The Impact on User Experience

  1. Faster Loading Times Responsive web design often involves optimizing images and code to load quickly on mobile devices. This speed optimization not only pleases users but also contributes to better SEO rankings. Google has made site speed an essential ranking factor for mobile searches, highlighting the importance of responsive design.
  2. Improved Accessibility Accessibility is a key component of a positive user experience. Responsive design can help ensure that your website is accessible to individuals with disabilities, further enhancing the user experience and making your site compliant with legal requirements.
  3. Content Readability Text and images need to be legible on all screen sizes. Responsive design ensures that text remains readable and that images scale appropriately, preVenting the frustration of having to pinch and zoom to access content.
  4. Consistent Navigation Responsive websites often feature a mobile-friendly navigation menu, making it easier for users to find the information they seek. Intuitive navigation is a cornerstone of a great user experience.

The Impact on SEO

  1. Google’s Mobile-First Indexing Google’s shift to mobile-first indexing means that it primarily uses the mobile version of the content for ranking and indexing. A responsive website is critical for ensuring that Google can crawl, index, and rank your site effectively.
  2. Duplicate Content Issues Separate mobile and desktop sites can lead to duplicate content issues, which can negatively impact SEO rankings. With responsive design, you have a single website that adapts to different devices, eliminating this problem.
  3. Backlink and Social Sharing Responsive design makes it easier for users to share your content across social media platforms. Additionally, a single URL for all devices simplifies the process of backlink acquisition, as all incoming links point to one destination.
  4. Local SEO Mobile users often search for local businesses or services on-the-go. A responsive website that provides a seamless mobile experience can boost your local SEO efforts, helping potential customers find your physical location.
  5. Improved Mobile Rankings Google rewards mobile-friendly websites with better mobile search rankings. A responsive design aligns your website with Google’s mobile-friendliness criteria, increasing your chances of ranking higher in mobile search results.

In today’s mobile-first digital landscape, responsive web design is not merely an option; it’s a necessity. It plays a pivotal role in enhancing user experience, reducing bounce rates, and positively impacting SEO rankings. To remain competitive and maintain a strong online presence, businesses and website owners must prioritize the art of responsive web design. Whether you are revamping an existing site or starting a new one, responsive design should be at the forefront of your strategy. It’s not just about keeping up with the times; it’s about thriving in the mobile-first world of the internet.

Responsive Web design & SEO services

To build a website that functions smoothly offers an enjoyable user experience and shows up on Google (or other search engines), your web design, development and SEO need to be effectively integrated. Contact our Ven team to build your site from scratch now!

Flat design is a popular web design technique that has been trending for some years now. Modern and minimalistic, it delivers all the information the user needs in a straightforward and aesthetically pleasing package.

Flat design is a strictly two-dimensional design style. There is no shading, shadowing, highlights or glare to make images look 3D – it embraces a two-dimensional perspective and runs with it.

Free from complex graphic design effects, the flat design uses basic elements and colours to convey specific messages to users.

What is flat design?

What came before 2D design?

Before this two-dimensional trend became the must-have approach to web design, websites were often overloaded with showy illustrations and animations that worked to showcase the potential of the web designer – and not so much of the website itself.

After that came a period of skeuomorphism, where designs were created to mimic the characteristics and appearance of real-life objects. Think notepads, calendars, maps and chalkboards, all displayed across various apps and websites.

While flat design leans into a fresh look and an uncomplicated user experience, we think that experimenting with and incorporating elements of each of these design techniques will give you the best results.

Simplicity is key

As a technique often used to convey messages, the whole premise of flat design is based upon simplicity. In order to entice the user into action, a flat design for your website must be clear and easy to understand.

Despite being 2D (and therefore less realistic than its skeuomorphic cousin), the flat design incorporates specific colour combinations and images to portray relevant information and eVen evoke emotion from the user.

By keeping things simple with a flat design approach, users won’t feel overwhelmed when they land on your website. As a result, they’ll be more likely to browse, engage and interact with your various page offerings.

Flat design reigns in the online world

Flat design has been so expertly woVen into the online experience that you probably won’t notice when you come across it, eVen though it’s practically everywhere.

But that’s the whole point of flat design – to provide a seamless user experience that delivers information at a glance. It’s not there to bombard users with unnecessary graphics or elements that lead to confusion, frustration, and an ultimate exit from the website.

If you aren’t sure about the design technique that will work best for your new website, the team at Ven can help you figure out the right approach for your brand.

For expert advice on web design, talk to Ven >

Being mobile-friendly in this modern age

make your website mobile-friendly

The first smartphone was released in 1992, though things didn’t really kick off until the launch of the iPhone 15 years later. Since then, mobile devices have become increasingly more innovative, growing in popularity with each new feature and tailor-made function added.

Mobile devices enable us to do so much more than simple communication. With them, we have the power to record and schedule our lives, watch tv, read books, learn new skills, do our work and access the furthest reaches of the internet.

Smartphones and mobile devices are taking over the world, and your website has no other option but to keep up and adapt to these new technological ways.

The benefits of having a mobile-friendly website

By the end of 2019, 52.6% of global website traffic came from mobile devices. That means over half of the visitors to your site are likely to make the virtual trip from their phone.

With so many potential customers being directed to your site via their mobile devices, it is important that you make their experience a worthwhile one.

Be accessible

Your website needs to be easily accessible to your target audience, who are likely to visit from their phone or tablet – and not their computer – at some point or other.

When browsing through the information on their phones, users want to find what they need as quickly as possible. Make sure your website is clearly labelled and easy to navigate so that visitors to your site will be more inclined to stick around and utilise the information you provide.

Build trust

Having a mobile-friendly website with a clearly labelled menu, fast loading times and easily accessible information will build trust with your target audience.

By providing a positive and simple user experience, you can minimise your site’s bounce rate and keep users engaged on each and every page.

Increase your visibility

When your site has a mobile-friendly design that keeps users engaged and attracts more traffic to your site, search engines like Google will notice – and once Google sees you, your visibility on the search engine results pages will skyrocket.

Utilise responsive design

Responsive web design is where the appearance of your website – the general layout and placement of visual elements – will change depending on the screen size. As the width of the browser window is expanded or reduced, the design will readjust itself to fit the new ratio.

This design technique enables users to access your website from any device including desktop, tablet and mobile. Implementing responsive web design from the very beginning of your website build will ensure that your site will be friendly to both desktop and mobile users alike.

Google uses a mobile-first indexing algorithm

Google cares about your mobile website. So much so, in fact, that the mega search engine now ranks and indexes websites based on the mobile version of the site.

This means that if your website isn’t mobile-friendly, you can kiss goodbye any chance of a high ranking on the results pages.

Stay relevant with a mobile-friendly website

The future is ever-changing, but one thing is for sure – technology is here to stay. As a business owner, the best you can do is to embrace it now and reap the benefits as users come to trust your mobile-friendly website.

Make the move to a mobile-friendly website today >

Defining the difference

When it comes to starting a new business or revamping your website the question to ask yourself is this: should I opt for a custom web design or use a website template?

While there are pros and cons to both options, in the end, your decision will likely come down to a willingness to invest and stand out (custom web design) versus affordability and time saved (website template).

What is custom web design?

Custom-built websites involve a team of designers and developers whose role is to design, code, and develop your website, bringing it to life from designs made for you.

Upon understanding what your business offers and what you want to achieve with your website, the first step of the process begins, which is the design phase.

In order to best capture your company’s look and feel, you will be asked specific questions that will help the team design your new site.

Such questions might include:

custom web design

Unique to your business

Because custom web design is solely focused on who you are as a business, employing this option for your site will enable you to create a visual aesthetic that’s unique to you.

Maintained by a professional team of designers and developers

With the full support of an expert team, you can rest assured knowing that your website will be kept up to date, with technical issues solved if and when they arise.

Having a professional team on hand also means that their watchful eyes will look out for changes to search engine algorithms (namely Google), and update your site accordingly.

What is a website template?

A website template is a premade webpage, or group of webpages, for which the visual elements and layout have already been designed.

All you need to do is purchase your template (though some are free, depending on the platform you use), edit the content, maybe change some colours and images, and voila! Just like that, you’ve got your very own website.

More affordable

Website templates are certainly much more cost-effective than custom web design and website builds. Because the page(s) have already been designed and are open to everyone, there isn’t any design or development work requiring an additional fee.

Prepare to be ordinary

With very little room to move, alter or enhance the design (in fact, none at all), your site will look just like everyone else’s who has chosen to use the same template as you. Be prepared, as one day you may just stumble across another business’ site looking suspiciously identical to yours.

Which should you choose?

When it comes to building (or rebuilding) your website, we recommend opting for a custom-based design and build. Though it may be the more costly option, choosing a custom web design is a worthy investment that will make your company stand out from the crowd.

With custom web design – and therefore, a custom-built website – you will have the flexibility to move elements around, change font styles and headings, and alter the design wherever you see fit.

While a website template might be okay for a personal blog or creative project, designing a site for your business will require more of a tailored aesthetic – and a custom web design will give you just that.

Ready for a custom web design? Talk to our team >

Web design can be complex

The complexities of building a website are seemingly endless. Who knew there were so many different routes to take and choices to make?

Choosing between responsive and adaptive web design is just one of the many decisions you’ll be faced with when building your website from scratch.

While adaptive and responsive web designs are very similar, they do have their differences – and, as with anything, it is their differences that set them apart.

What is responsive web design?

If your website is made using a responsive design, the appearance will change depending on the size of the screen or window that you are viewing it from.

As you extend and reduce the width of the browser, your website will seamlessly reconfigure itself, rearranging the placement of visual elements on the page to optimise the viewing experience.

With a responsive web design, users will be able to access your website from any device – smartphones, tablets, desktops and more. Because this design technique is fluid, it responds to any change in browser size without taking away from the original design.

Adaptive Vs. Responsive Web Design

What is adaptive web design?

Adaptive web design is similar to responsive design in that both techniques will reposition the layout of your web page depending on the width of the browser.

However, where responsive design is fluid, adaptive web design uses a series of static templates to accommodate changes in screen size. As the screen size shrinks, the design will change to a different template. Once it expands again, it will revert back to the original.

These static templates are created for the most popular screen and device sizes, but because technology today is so varied, they won’t necessarily accommodate all browser widths.

Which technique is better?

If you are redesigning your website or building it from scratch, we recommend opting for responsive web design. It’s better suited to today’s technological climate and will allow users to access your business online with ease – no matter their device or screen size.

Most Content Management Systems (CMS), like WordPress and Hubspot, include responsive web design as an automated feature in their templates. This means that yes, you should be using it, too.

Adaptive web design might be the better option if you are touching up your site or targeting an audience who predominantly use the same device. In all other cases, however, we think responsive web design is the way to go.

Make mobile-first indexing your priority

Mobile-first indexing is all the rage these days since search engines like Google have made it their priority to rank and index your site based on the mobile version of it.

More and more users are now accessing websites from their mobile devices. In order to keep up with them, you need to make sure that your website is mobile-friendly.

Search engines aren’t bothered so much by the design technique you use, so long as it’s in line with their algorithm and their mobile-first indexing.

Your website, your choice

Ultimately, when it comes to deciding between adaptive and responsive web design, the choice is yours. If you’re unsure about what the better option might be for your website, talk to an expert in the field for guidance.

Talk to the friendly team at Ven about web design technique for you >

What is a mood board?

A mood board can be either digital or physical and works as a visual representation of your brand. A collage of different images, colours, words and fabrics, it seeks to better define and reflect your brand identity.

A mood board is important for business in a myriad of ways, including design, marketing and other projects requiring visual elements. When building a website, a mood board helps the design team to understand who you are as a business and the message you want to convey.

Why does your brand need a mood board?

A mood board has the capacity to bring your business’ vision, goals and culture to life. Where words alone might not deliver, using a mood board enables you to tell your story through a visual platform.

For any brand-related projects, a mood board can help your team to better understand the direction and angle your brand might take, as well as any visual elements that ought to be included in the design.

Making a mood board for your brand


How To Make a Mood Board For Your Brand

As with anything business-related, it is important to always keep your audience front of mind. When making your mood board, remember that appealing to your audience – and not just to yourself – is key.


How To Make a Mood Board For Your Brand

Colour is everything. Whether consciously or not, it’s the first thing people will recognise when they land on your site. With the powerful ability to elicit emotion, colours can influence the way your audience feels. Is your brand happy yellow, calm blue or classic black?


Imagery can include everything from photos (whether they be your own or those found online), to illustrations and artworks. Use images of any kind that you believe align with your brand and really promote the idea of who you are as a business.


Turn to inspirational quotes or individual letters and you might just find – in the font or the overall message – an accurate way to represent your brand. Typography is a great way to capture the essence of your brand, eVen if it is through someone else’s words.

Patterns, textures and shapes

Integrating textures, patterns and shapes into your mood board can add another layer to your brand. Show your audience that your brand is not one-dimensional but instead, multi-layered and thought-provoking.

Mood boards are a must

Crafting a mood board for your business is the first step to understanding, and further developing, your brand.

Once it accurately captures your brand’s look, feels and general vibe, you can use your mood board in the future as a guide for marketing, a reference point or a source of inspiration.

Talk to Ven about identifying your brand with a mood board >

What is typography?

Whenever you read something – like a book, newspaper, magazine, poster, billboard or web page – you will see typography in use.

The term refers to the way in which letters can be arranged to make text appear aesthetically pleasing and easily readable to users.

The art of typography includes all things font, including style, structure, spacing, alignment and overall appearance. Ultimately, it seeks to engage the reader and make for a clear, straightforward reading experience.

Improving your typography

Incorporating effective typography into your website means first understanding your brand’s own distinct voice as well as the message you are trying to convey to your audience.

Successful typography will allow you to clearly label your website, make it easily legible for readers, and differentiate you from your competitors.

Fonts have feelings

Different fonts can display different feelings, and choosing the right one can help to accurately represent your business.

Determining your brand voice will help you in choosing the right font for your website. Is your brand serious? Quirky? Professional? Friendly? Whatever your brand’s unique style, there will be a font to match.

Always relate back to your audience

While it’s important to showcase your brand’s own unique voice, it is also important to keep your audience in mind.

If your brand is fun but your audience is professional, you will need to find a font that aligns with both. Ideally, you should be using fonts that are nestled somewhere between appealing to your audience and demonstrating who you are as a business.

Colour should align with the design

Users don’t want to scroll through a website packed full of clashing colours and overwhelming backgrounds. If you’re adding colour to your fonts, make sure that they work with the design’s existing colour scheme so as not to overwhelm the user.

Limit the number of font styles you use

Just like the old saying goes, when it comes to font styles, less is more. A good rule to follow is using a maximum of 3 different styles – though as with every rule, there are always exceptions. Just remember that keeping things simple is always best.

It’s all about user experience

Creating effective typography will bring you one step closer to ensuring visitors to your site have a positive experience. Being creative with your typography will make your website stand out, but always remember to keep the user experience top of mind.

Talk typography techniques with Ven >

Poor website navigation can be a real flop

Have you ever had a negative online user experience? Maybe (and not for lack of trying) because you couldn’t find the page you were looking for?

Or perhaps the checkout process was all over the place, and the confusion it caused made you give up on the purchase?

Whatever the reason, at least you can make sure those that come to your site don’t suffer the same frustration. How do you ask? That’s easy – by simplifying your website navigation.

What is website navigation?

Website navigation refers to user flow. It’s about creating ease of access for your users so they can easily move from page to page without getting confused (or crabby!).

If website navigation didn’t exist, potential customers visiting your site wouldn’t be able to find what they’re looking for. EVen with the best About, Contact, Blog and Shop pages, without website navigation, these pages would be forever lost in the virtual abyss.

Every page on your website needs to be easily accessible, and it should take a maximum of 3 clicks for visitors to find what they need.

Making your website easier to navigate

1. Plan out your navigation steps BEFORE implementing them

This goes for anything. If you were a builder, you’d know that everything is measured twice and cut once. The same goes for your website. Plan and test your website navigation before coding it into your website.

2. Make sure your menu is clearly labelled

Don’t use a euphemism or a synonym – just say it like it is. Use terms that are easy to understand and remember that when it comes to menu tabs, less is always more. You can utilise dropdown submenus, grouped by category, to display more of your pages.

3. Utilise your footer

Footers are a great place to store all of the pages on your website. Whether you’ve got 5 or 35 pages, displaying all of the links at the bottom of each page will enable users to find what they’re looking for eVen if it isn’t listed in the top menu.

4. Add a search bar

If despite your best efforts, your user still can’t find what they need, you can make it really easy for them by adding a search bar. That way, eVen if your links aren’t sending them to the right place, your website’s search function will.

5. Keep it simple

When potential customers first land on your page, you want them to feel welcomed – not overwhelmed. Keep things simple by sticking to industry conVentions. It’s okay to be a sheep and follow the rules of website navigation. It makes things easier for everyone involved.

Provide a positive user experience

Improving your website navigation will not only make things better for your users, but it can also improve your traffic flow, lead conversion and bounce rates.

With a website that’s easy to navigate across, you can provide your customers with a positive user experience to ensure that they keep coming back for more.

Improve your website navigation with Ven >

A website build is a straightforward thing

When our clients first come on board, many of them don’t understand the process of building a website – so we break it down for them. We simplify the website building process by separating it out into smaller, simpler steps.

A new website build starts with a spark, and that spark comes from the client. Once you have the idea, we bring it to life. There are three main phases to a website build, under which are certain ‘substeps’. We explain in more detail below.

1. Conception

Step one: Conception. This is the very first phase of the website build, where the client (you) comes to us with their idea and we draw out a plan to make their concept a reality.


The very first step of a website build is the initial consultation – one that should usually be free of charge and come without strings attached. This is a conversation where you can outline exactly what it is that you need, and we (your website builders) can figure out how best to help you.

Following the conversation, we will draw up a proposal for you (again, free of charge) that outlines pricing for your website build in its entirety, including design, development, functionality, user experience, and more.


Once you’ve giVen us the go-ahead, we get started on planning the project. During this stage, you sit tight while we outline what the expected timeline for the project might look like. We plan out each step, from design through to development and testing, and then we send it all through to you.

2. Creation

Step two: Creation. This phase is the one where we build your website and bring it to life. By the end of this phase, you will have a real, functioning website!


Our design team takes your original idea and creates a customised look for your website. In order to do so, we use your web questionnaire (which you fill out during the planning phase) to get a better understanding of your business, what it is that you offer, and how we can best visually represent it.

During the design phase, you will have the opportunity to review the designs we draw up for you and make any requested changes (up to as many as 2 major redesigns) until the design has been approved.


Upon your approval of the design, the development stage can begin! This is where our development team takes the approved design and turns it into a fully functioning website. There’s a lot of coding done during this time, and we fix any unexpected bugs as they come up.

Client review and approval

Before we move onto the final phase, we give you time to review the website as a whole and identify any changes that need to be made prior to launch. This also gives you the opportunity to upload your content if you are writing it yourself.

3. Completion

Step three: Completion. The final phase of your project is all about getting it live and making it available for your target audience.


When you have completed your review and the approval process has been finalised, we move forward to the final step of your website build – the launch!

Launching your website means transitioning it over from a staging site (this is only visible to us – you and the agency you’re working with) to the live site, which is visible and accessible to everyone.

Ongoing maintenance

Once the website is up and running, the most important thing is to have an ongoing maintenance plan to cover any unexpected bumps that might pop up.

An ongoing maintenance plan will also allow you to update your website as necessary. Whether it’s fixing a bug, adding in a new feature or adjusting a function, we’ll be here to get it done for you.

Understanding the website process is easy

The website building process shouldn’t be a confusing one, and we hope that we’ve helped you to better understand it. As with anything, building a website starts with the spark of an idea and ends with having brought that idea to life.

Building a website is easy. We’ll help you do it >

Website not working for you?

An irregularly updated (or incorrectly built) website can result in an array of issues that lead to a negative user experience. When your website isn’t doing what it’s supposed to, both you and visitors to your site will suffer.

Whether it’s down to delayed loading times, an unclear layout, or content that isn’t useful (or all of the above!), there will be a reason why your website isn’t performing well. The good news is that we can help you identify why.

Slow speed

When pages take too long to load, the number of visitors to your site will drop off. Why? Because people don’t like waiting. When users are browsing their phones, they want fast, snappy responses to their searches.

If your website doesn’t serve up these answers quickly, your potential customers will move onto a site that does. The cause for slow loading times could be anything from large image files to a bug in the code or bad hosting.

Confusing navigation

Any site riddled with an overabundance of pages is confusing. When those pages prove too complicated to navigate across, you’ll be left with frustrated visitors who will likely not return to your site.

With too many links, people don’t know where they’re going, how they got there, or how to get back from whence they came. Website navigation should be clear and effortless, and users should be able to replicate their journey with ease.

Poor quality content

Is the content on your website useful? Is it interesting and engaging? Does it educate the user in a positive, beneficial way? If the answer is no, then you will need to take a good, hard look at your content to see how it can be improved.

When content is not engaging or poorly written, you can kiss potential visitors to your site goodbye. SEO-focused content will get you found on search engines like Google, but well-written and captivating content is what will keep users on your site.

Lack of lead generation

While the above factors can each contribute to zero leads coming through your website, there are some other elements that could be causing your lack of lead generation.

Without a clear Call To Action (CTA), a social media presence for credibility, or any displayed offerings, your site will scare away potential customers. Building trust with your audience is a key part of gaining leads, and a properly functioning website can help you to do just that.

Identify and improve upon your website pain points

With your website working for – rather than against – you, you’ll see an increase in traffic to your site, longer session times, and more leads. Overall, resolving your website pain points will help your business grow.