In the rapidly evolving digital landscape, the fusion of artificial intelligence (AI) and search engine optimization (SEO) has ushered in a new era of online marketing. AI, with its ability to process vast amounts of data, identify patterns, and make real-time decisions, has become an indispensable tool for businesses seeking to improve their online visibility and rankings.

Ven team will explores the profound impact of AI on SEO, shedding light on the ways in which this symbiotic relationship is reshaping the digital marketing landscape.

I. Understanding SEO and Its Evolution

Search engine optimization, commonly referred to as SEO, is the practice of enhancing a website’s visibility on search engine results pages (SERPs) organically. Over the years, SEO has evolved from a keyword-centric approach to a more holistic strategy that considers user experience, content quality, and technical optimization. The goal of SEO is to provide users with the most relevant and valuable information while helping websites rank higher on search engines like Google, Bing, and Yahoo.

II. The Emergence of AI in SEO

AI has gradually emerged as a game-changer in the world of SEO. Its ability to analyze data, automate processes, and adapt to changing algorithms has revolutionized how websites are optimized for search engines. The impact of AI on SEO can be categorized into several key areas:

A. Content Creation and Optimization

  1. Natural Language Processing (NLP): AI-powered algorithms, such as Google’s BERT, have significantly improved the understanding of context and semantics. This allows search engines to better interpret user queries and deliver more relevant search results. Content creators can leverage NLP to create high-quality, user-focused content that aligns with searcher intent.
  2. Content Generation: AI-driVen content generation tools can produce human-like content at scale. While these tools are not intended to replace human writers, they can assist in generating product descriptions, reports, and other text-heavy content. However, maintaining a balance between automation and human touch remains crucial.

B. Personalization and User Experience

  1. User Behavior Analysis: AI algorithms analyze user behavior, such as click-through rates, bounce rates, and time spent on a page, to determine the quality and relevance of a webpage. Websites can use this data to enhance user experience and tailor content to individual preferences, ultimately improving rankings.
  2. Chatbots and Virtual Assistants: AI-powered chatbots and virtual assistants enhance user engagement by providing instant responses to queries and guiding users through websites. These tools improve the overall user experience and can indirectly impact SEO by reducing bounce rates and increasing time on site.

C. Technical SEO and Website Optimization

  1. Website Audits and Recommendations: AI tools can conduct comprehensive website audits, identifying technical issues such as broken links, slow loading times, and mobile-friendliness problems. They then provide recommendations for optimization, ensuring that websites meet search engine requirements.
  2. Voice Search Optimization: With the rise of voice-activated devices, AI plays a crucial role in voice search optimization. Voice search queries tend to be conversational, and AI helps websites adapt their content to match the natural language used in voice searches.

III. AI-Powered SEO Tools and Platforms

The impact of AI on SEO is most evident in the plethora of AI-powered SEO tools and platforms that have emerged. These tools help marketers and website owners streamline their SEO efforts and achieve better results. Some notable AI-driVen SEO tools include:

A. SEO Auditing Tools

Tools like Screaming Frog and SEMrush use AI to analyze websites for technical issues, keyword optimization, and backlink analysis. They generate reports and recommendations to improve SEO.

B. Content Optimization Tools

Platforms like Clearscope and MarketMuse utilize AI to analyze top-performing SEO content for a giVen keyword and provide content suggestions to improve rankings.

C. Rank Tracking and SERP Analysis

AI-driVen rank tracking tools, such as Ahrefs and Moz, monitor keyword rankings and provide insights into SERP fluctuations, allowing for data-driVen decision-making.

D. Chatbots and Virtual Assistants

AI chatbot platforms like Intercom and Drift enable real-time engagement with website visitors, answering questions, and guiding users to relevant content.

E. Natural Language Generation

Tools like GPT-3 and CopyAI generate content, including blog posts, product descriptions, and social media updates, based on user-defined parameters.

IV. Ethical Considerations and Challenges

While the impact of AI on SEO is undeniably transformative, it also raises important ethical considerations and challenges:

A. Privacy Concerns

AI algorithms collect and analyze vast amounts of user data, raising concerns about privacy and data protection. Striking a balance between personalization and user privacy is crucial.

B. Algorithm Bias

AI algorithms are not immune to biases present in the data they are trained on. This can result in biased search results and perpetuate stereotypes. Efforts are underway to address algorithmic bias and ensure fair and diverse search results.

C. Dependence on Algorithms

As businesses increasingly rely on AI-driVen SEO tools, there is a risk of losing sight of the importance of human creativity and intuition in content creation and optimization.

D. Technical Challenges

AI-powered SEO tools require continuous updates and maintenance, and their effectiVeness depends on the quality of data input. Additionally, not all businesses have the resources to invest in AI technology.

V. The Future of AI in SEO

The future of AI in SEO is poised for further innovation and integration. Here are some key trends and possibilities:

A. Voice and Visual Search

AI will play an essential role in optimizing websites for voice and visual search, as these modes of search continue to gain prominence.

B. Advanced Personalization

AI algorithms will become more adept at understanding user intent and providing highly personalized search results and recommendations.

C. Predictive Analytics

AI will enable predictive analytics that anticipate user needs and behaviors, allowing businesses to stay one step ahead in SEO strategies.

D. Ethical AI

The industry will continue to prioritize ethical AI practices, addressing bias, privacy concerns, and transparency in algorithmic decision-making.


The impact of AI on SEO is undeniable, reshaping the digital marketing landscape in profound ways. AI-driVen content creation and optimization, personalized user experiences, and technical SEO enhancements have become integral to successful SEO strategies. However, businesses must navigate ethical considerations and challenges while embracing the opportunities that AI presents. As AI continues to evolve, its role in SEO will only become more significant, emphasizing the importance of staying informed and adaptive in the ever-changing world of digital marketing.

Contact us to see how we apply AI to support your web content!

In the ever-evolving digital landscape of today, responsive web design has emerged as a fundamental pillar of successful online presence. As mobile devices continue to dominate the way people access the internet, websites must adapt to varying screen sizes and resolutions.

Responsive web design, often simply referred to as “RWD,” is not just a design trend; it’s a strategic approach that impacts both user experience (UX) and search engine optimization (SEO). In this article, Ven team will delve into the significance of responsive web design in today’s mobile-first digital landscape.

What is Responsive Web Design?

Responsive web design is a design approach that aims to create websites that automatically adjust their layout, content, and functionality based on the screen size and device used by the visitor. In other words, it ensures that your website looks and functions seamlessly whether viewed on a desktop computer, tablet, smartphone, or any other device.

The Importance of Mobile-First Design

  1. Meeting User Expectations In today’s world, people expect to access information and services effortlessly, regardless of the device they are using. Mobile devices have become the primary gateway to the internet for a large portion of the population. Therefore, a responsive web design is not just a “nice-to-have” but a necessity to meet user expectations.
  2. Improved User Experience (UX) A responsive website provides a consistent and optimized user experience across all devices. This is critical for keeping visitors engaged and preVenting them from bouncing off your site due to frustrating mobile experiences like unresponsive buttons, unreadable text, or distorted images.
  3. Reduced Bounce Rates High bounce rates can negatively affect your SEO efforts. A responsive design that keeps users on your site, navigating through your content, and ultimately converting is crucial for reducing bounce rates. Search engines like Google take into account how long users stay on your site as a factor in their ranking algorithms.

The Impact on User Experience

  1. Faster Loading Times Responsive web design often involves optimizing images and code to load quickly on mobile devices. This speed optimization not only pleases users but also contributes to better SEO rankings. Google has made site speed an essential ranking factor for mobile searches, highlighting the importance of responsive design.
  2. Improved Accessibility Accessibility is a key component of a positive user experience. Responsive design can help ensure that your website is accessible to individuals with disabilities, further enhancing the user experience and making your site compliant with legal requirements.
  3. Content Readability Text and images need to be legible on all screen sizes. Responsive design ensures that text remains readable and that images scale appropriately, preVenting the frustration of having to pinch and zoom to access content.
  4. Consistent Navigation Responsive websites often feature a mobile-friendly navigation menu, making it easier for users to find the information they seek. Intuitive navigation is a cornerstone of a great user experience.

The Impact on SEO

  1. Google’s Mobile-First Indexing Google’s shift to mobile-first indexing means that it primarily uses the mobile version of the content for ranking and indexing. A responsive website is critical for ensuring that Google can crawl, index, and rank your site effectively.
  2. Duplicate Content Issues Separate mobile and desktop sites can lead to duplicate content issues, which can negatively impact SEO rankings. With responsive design, you have a single website that adapts to different devices, eliminating this problem.
  3. Backlink and Social Sharing Responsive design makes it easier for users to share your content across social media platforms. Additionally, a single URL for all devices simplifies the process of backlink acquisition, as all incoming links point to one destination.
  4. Local SEO Mobile users often search for local businesses or services on-the-go. A responsive website that provides a seamless mobile experience can boost your local SEO efforts, helping potential customers find your physical location.
  5. Improved Mobile Rankings Google rewards mobile-friendly websites with better mobile search rankings. A responsive design aligns your website with Google’s mobile-friendliness criteria, increasing your chances of ranking higher in mobile search results.

In today’s mobile-first digital landscape, responsive web design is not merely an option; it’s a necessity. It plays a pivotal role in enhancing user experience, reducing bounce rates, and positively impacting SEO rankings. To remain competitive and maintain a strong online presence, businesses and website owners must prioritize the art of responsive web design. Whether you are revamping an existing site or starting a new one, responsive design should be at the forefront of your strategy. It’s not just about keeping up with the times; it’s about thriving in the mobile-first world of the internet.

Responsive Web design & SEO services

To build a website that functions smoothly offers an enjoyable user experience and shows up on Google (or other search engines), your web design, development and SEO need to be effectively integrated. Contact our Ven team to build your site from scratch now!

On-page search engine optimisation (SEO) is improving a website’s individual web pages to rank better in relevant search results and receive more targeted website traffic. Since search algorithms are always improving, knowing the latest best practices for on-page SEO is important. When optimising your website pages in 2023, the following are a few of the most important things to remember:

Optimize your page title and meta description

One of the most essential on-page SEO considerations is the page title, which may also be called the “title tag.” It needs to be original and convey an accurate picture of the page’s contents.

Your title shouldn’t be longer than sixty characters and should incorporate some of your most important search phrases. Also, the meta description, which is the text that appears under the title in search results, must be unique and show what the page is about.

On-page SEO best practices for 2023
Make sure to optimise the meta title and meta description

Make sure you use header tags properly.

Your web page’s content can be organised into sections using headers, sometimes called “H tags.” It is recommended that you use H1 tags, which are the most crucial, for the primary title of the page. When writing subheadings, you should use H2 tags, and when writing sub-subheadings, you should use H3 tags, and so on.

Make intelligent use of keywords.

One of the most significant aspects of on-page SEO is the process of researching and utilising keywords. People use search engines to find the information they are looking for, and they do so by entering words and phrases known as “keywords” into the search bar.

You can assist search engines in understanding the content of your web page and matching it to the appropriate searches if you include these keywords in the appropriate locations on your page.

Optimise your images

Include alt tags and informative file names rich in keywords to optimise images for further search engine optimisation. This not only helps search engines comprehend what the image is about, but it also has the potential to make the website more accessible for users of screen readers.

Increase the speed at which your website loads and make it mobile-friendly.

The amount of time it takes for a website to load completely has been acknowledged by Google as a factor in determining its ranking. You may ensure that your website loads quickly by utilising a content delivery network, optimising its graphics, and decreasing the number of plugins it uses (CDN).

Because Google also uses mobile-first indexing, you should ensure that your website is optimised for mobile use because this will also greatly affect where it is ranked in search results.

Produce content of a high quality

Search engines give more weight to web pages that have high-quality, educational content. Be sure that the material on your website is well-written, interesting, and useful to the people that visit it. Your material should be centred on the user and assist the user in locating the information they are seeking. Avoid using any manipulative strategies, like keyword stuffing.

Create links both inside and beyond the organisation

When it comes to search engine optimisation (SEO), links are one of the most important ranking factors. They are also one of the primary methods by which search engines evaluate the quality and relevance of your website’s content. Both internal links, which go to other pages on your site, and external links, which go to other websites, help search engines figure out how your site is organised and how good your content is. Internal links will link to other pages on your site, while external links will link to other websites.

In conclusion, on-page search engine optimisation is an essential part of any successful search engine optimisation plan. You can help ensure that the web pages you have created are optimised to rank as highly as possible in the pages displayed as a result of a search using the best practices discussed in this article (SERPs). Your site’s rating in 2023 will improve if you keep in mind the importance of focusing on the user experience, producing material of high quality, and establishing links both within and outside of your site.

Nowadays, digital marketing is supposed to replace traditional marketing. It has become an essential part of business strategy for companies who wish to attract new customers or keep their existing ones loyal. Digital marketing consists of many different factors, including SEO. This article will help you understand digital marketing and differentiate between SEO and Digital Marketing.

1. What is digital marketing?

1.1 Definition of digital marketing

Digital marketing is a coherency of marketing techniques and digital technologies. More specifically, it uses digital channels to enhance brand awareness, reach, engage, and convert customers.

Digital marketing can be broken down into four main areas: 6

Search engine marketing (SEM):

It can be broken into two categories: organic and paid. 

– Organic SEM (known as SEO): allows traffic to a website and converts it into sales. It is a long-term strategy that requires patience and consistency. It can take years to see results from SEO, but it will pay off if done right.

– Paid SEM: this is a form of advertising on search engines to have ads shown by search engines on the top, side, and bottom of the search results page. The ads can be text-based or include images and video. Some platforms that could be displayed are Google AdWords, Facebook Ads, Tiktok ads, and LinkedIn ads.

Social media marketing:

It is a form of advertising through social media platforms, such as Twitter, Facebook, Instagram, YouTube, etc. There are three popular techniques used in social media marketing: Social media advertising, Social media monitoring, and Social media listening.

Email marketing:

Typically reaches current and potential customers directly and personally by sending emails. It can be in many forms, such as newsletters, special offers, sales promotions, etc.

Content marketing:

Focuses on creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience — and, ultimately, to drive profitable customer action. It can include blogs, ebooks, videos, webinars, podcasts, and social media posts.

5. Affiliate marketing:

Is performance-based online advertising that allows individuals and businesses to earn a commission by referring traffic and sales to other businesses’ products. Affiliates are typically paid per click or per sale.

6. Influencer marketing: 

It is a form of marketing that uses KOL or KOC in specific industries to promote products/services. The goal is to reach potential customers through influencers’ existing social media channels through their posts about the product on their social media accounts.

digital marketing

1.2 Benefits of Digital Marketing

Digital Marketing has overgrown in recent years and is the most effective way to reach potential customers. It offers numerous benefits that traditional offline advertising does not, including:


Setting up a digital marketing plan is less expensive than a traditional one. You can spend less on digital marketing and still get the same results. However, in some cases, the cost of digital marketing may be higher than traditional methods, but the benefits far outweigh the costs.

Reach more potential & target audience

Create different campaigns targeting specific customers based on age, location, gender, preferences, and needs. It increases the chances of conversion into customers for a business!

Easy to measure results: you can easily track how many people visit your website, how many people sign up for your email newsletter, how much reVenue each campaign generates, and how many times someone clicks on an advertisement or shares something on social media. It is easy to analyze performance and compare them with your previous ones.

Personalized messages: it allows you to customize your message based on data collected about your target audience. It helps customers feel special and appreciated, rather than being spoken to in another number on a spreadsheet. 

2. SEO vs. Digital Marketing: What is the Difference

2.1 Differences between digital marketing and SEO

Digital Marketing is various, while SEO is individual

Digital marketing is pretty diverse, including email, social media, SEO, and more. On the other hand, SEO is an organic channel, which is an element in digital marketing strategies.

Digital marketing uses emails, social media posts, and more. However, SEO only works on search engines

digital marketing is an umbrella term used in emails, social media posts, and more. Nevertheless, SEO is only effective on search engines such as Google, Yahoo, and Bing.

Digital marketing often focuses on being financially driVen, but SEO is not.

The main goal of digital marketing is to increase sales through various practices (PPC, email marketing, social marketing,..). Meanwhile, SEO is not directly related to sales. It has a significant impact on website traffic and rankings and has an effect partly on the transaction.

Keywords are one of the most critical factors in SEO, but they are not as crucial in digital marketing.

In SEO, keywords are a method for users to approach your website and also permit Google to understand your website. While in digital marketing, there are more factors involved than just keywords, such as email marketing, buzz, initiating conversations, influencing social networks, etc.

While there are many differences between digital marketing and SEO, the former and the latter have similarities. They are both relevant to online marketing, aim to drive business growth, and use the same tools, such as Google Analytics, Google Search Console, Google Trends, Keywords Planner, etc.

2.2 SEO vs. digital marketing: which is better?

The answer depends on your goals, your business, and how much time and money you have available for investment. Consider two factors below for the question ‘SEO vs. digital marketing: which is better?’

Size of Company

Expenses & resources of SEO require long-term investment. If you are a start-up or SME business, have a limited budget, and need instant results, digital marketing could be a better choice than SEO.

In contrast, if you are a big company with abundant resources, combining two methods to have mixed results between SEO and digital marketing will lead to outstanding performance.

The scale of businesses

SEO is an excellent strategy for companies of all sizes, but it’s not always the best choice for every company. SEO is a long-term investment that requires a substantial budget.

Suppose your business scale is not big enough to gain significant traffic that deserves the expense & resources you invest in SEO. In that case, you should consider using digital marketing methods such as PPC or social media advertising to reach your target with a reasonable budget and effort.

1. What is Google Search Console?

Google Search Console (formerly known as Google Webmaster Tool) is a tracking tool that measures the performance behaviour on the website. The data you get from Google Search Console (GSC) will help you monitor your SEO campaign and improve your website’s performance on search engines.

This is a free tool officially published by Google. And Google is still updating more features for Google Search Console to make this tool more comprehensive in data insights to help you have more information to apply the advanced marketing strategies to your website.

2. How to sign up for Google Search Console?

You can use your email address to sign up for Google Search Console. Remember that this email will receive most notifications from Google Search Console, so you should choose your working email address rather than your email.

To Sign up for Google Search Console by email, you can start with the steps below:

Step 1: Go to the official website of Google Search Console

Step 2: Click Start Now

sign up Google Search Console

Step 3: Google Search Console will sync with your email account and get the current data if you had used your email to verify any website. If your email has been used for adding any new website, you need to add a new property to the Google Search Console account and verify it.

3. How to verify your website to Google Search Console?

You have already added the new property (new domain) to your GSC account. But that is not enough, and you need to verify your website to GSC to gain the data.

In GSC, there are three typical ways to verify your website to GSC; they are included:

3.1 Upload HTML file to the website

You need to download the HTML file GSC gives you and then upload it to your website. This file is located on the hosting provider. When you finish uploading, you click on Verify.

Upload HTML file to website

3.2 Add HTML tag to the source code of the website homepage

If you can’t access the hosting panel to upload your HTML file, you can try to add an HTML tag to the <head> section of your website source code. You can paste the Google Search Console’s HTML tag and ask the developer team to add it to the website source code. Then, you can click Verify.

If your website is built in WordPress, you should try adding the plugin Rank Math, then go to General Settings and paste the HTML verification code into the Google Search Console field. Then, you go back to the GSC and click Verify.

Add HTML tag to website

3.3 Use Google Analytics/ Google Tag Manager account

Suppose your website is currently using Google Analytics and Google Tag Manager. In that case, you can also use techniques to verify the website with GSC by getting permission from Google Analytics or Google Tag Manager.

To use this way, you can read the detailed guide to verify your website from google by using Google Analytics.

4. How to add a sitemap to the Google Search Console?

A sitemap is an XML file located in the root folder of your website. This is an essential part of your website to get Google a better index of your site. A sitemap demonstrates which pages are necessary to the site and provides more information about the relationship between pages.

Adding a sitemap to GSC is a technique that helps Google understand your website’s indexability, and you can quickly check the status of the sitemap.

To add a sitemap to GSC, you can follow these steps:

Step 1: Find the sitemap on the website; you can add the path /sitemap_index.xml after the domain name (if your website is built with WordPress). If you can’t find anything, you can try to add the path /sitemap.xml; after the domain, your sitemap will show like this:

What is Google Search Console? And how to use it for SEO

Step 2: After you find out the sitemap link, you go back to GSC -> Index -> Sitemaps

What is Google Search Console? And how to use it for SEO

Step 3: You copy the sitemap link and paste it into this field:

What is Google Search Console? And how to use it for SEO

Step 4: GSC will update you on your sitemap status when you finish adding the sitemap to the GSC.

What is Google Search Console? And how to use it for SEO

5. How to add a user to the Google Search Console?

Like other tools, we can share Google Search Console with users. We don’t need to create the username and passwords when we need to share. All we need to do is ask for other users’ emails to add to GSC. Keep in mind that if you need to add new users, you must be the verified owner of GSC.

To add a user to GSC, you can navigate to the Settings:

What is Google Search Console? And how to use it for SEO

GSC will show you this:

What is Google Search Console? And how to use it for SEO

To add the New users, you can navigate to the User Permissions -> Add User -> Add the email at set the Permission (Owner/Full/Restricted).

What is Google Search Console? And how to use it for SEO

6. What parts are included in Google Search Console?

There are a lot of things included in GSC. And you can find out much important information that your website is facing. There are four parts in GSC that you can follow adequately:

6.1 Performance (Search Results)

This is the place where you can get data on search behaviours. The performance report of GSC will show you the metrics, including:

What is Google Search Console? And how to use it for SEO

6.2 Coverage:

In the coverage report, GSC shows you the data on how Google indexes your website. The Coverage will notify you if any issues are happening with your website. 

What is Google Search Console? And how to use it for SEO

6.3 Page Experience:

A page experience is how users perceive the experience of interacting with a web page beyond its pure information value on Mobile and desktop devices. Core Web Vitals measures real-world user experiences such as loading performance, interactivity, and visual stability. In addition, it includes mobile-friendliness, HTTPS, and guidelines for intrusive interstitials.

What is Google Search Console? And how to use it for SEO

6.4 Mobile usability:

The Mobile Usability report identifies which pages on your website are not usable on mobile devices.

The top-level view displays all pages with more than a threshold level of mobile usability issues. You can view issue details, including a sample list of pages affected by that issue, by clicking a specific issue. There is also information about how to fix it and notify Google.

7. How to use Google Search Console for SEO

7.1 Understand and monitor websites to have better indexing on Google

With Google Search Console, you can have enough information to understand and monitor the indexability from an SEO perspective.

To check the indexing status, you should go to the Coverage report and see what GSC gives us.

You first need to check if there are any Errors with indexing, mainly because any webpage on the website has a noindex tag submitted in the sitemap. In this case, you need to remove those noindex pages from the sitemap. Another typical issue happens when some URLs have server errors. In this case, you should check the server that hosts your website to see if there are any errors.

To check how many pages are indexed, tick the Valid, and the total number of URLs will show.

With the Excluded parts, you can see some problems with the URLs that Google does not index.

7.2 Monitoring your website performance

Based on the data of Clicks, Impressions, CTR & Average positions, you can have enough information to optimise your website.

Firstly, you go to performance and check how the data is going. You can choose the period and compare two periods of time for analysing.

If Clicks and Impressions increase, that is good news! Your website is getting more users, and you are doing very well. If Clicks and Impressions decrease, your website is having problems, and you need to optimise the pages that lost ranking.

7.3 Identify the mobile issues and the number of links affected

Because Google has the algorithm of Mobile First Indexing, anything related to Mobile can affect your SEO performance. By choosing Mobile Usability in Experience, you can see the mobile issues that your website is facing. The errors of Mobile Usability are Text too small to read, Clickable elements too close together. To fix these errors, you should work closely with the dev team to identify which parts of code affect your website’s mobile version performance.


Whether you are a website owner or a marketer, using GSC can help you discover many exciting things about your website. Checking GSC daily enables you to identify the key issues and plan to fix them.

In an eCommerce site, there are five key metrics you need to monitor to understand the website performance, including traffic sources, Average visit duration, Goal conversion, Checkout abandonment, and Bounce rate. Bounce rate is one of the crucial metrics that need tracking in your website, especially you are running an eCommerce site. In this article, we will provide you with comprehensive information on the good bounce rate for eCommerce. If you need to start to understand what the bounce rate is. You can find the article Understanding Bounce Rate for SEO that we wrote previously.

bounce rate for an eCommerce site

What is the bounce rate for eCommerce site?

Similar to other websites, the bounce rate in an eCommerce site is tracked in Google Analytics, which defines a ratio of the number of people who visit your site and then leave without interacting with any other page.

Calculating bounce rate is dividing the number of visits that only viewed one page by the total number of visits to your site and multiplying by 100%. That means if you have ten visitors and five leave immediately after landing on your website, your bounce rate is 50%.

To be more precise, four specific cases of bounce rate could happen in an eCommerce site:

What is the difference between the bounce rate for eCommerce site and informational site?

An informational site is a website that presents information, such as blogs, forums, tutorials, and news sites. It mainly has thick and detailed content with the purpose of providing knowledge about its industry. On the other hand, an eCommerce site is a website that is more focused on shopping, usually has a catalogue of products and prices, and it allows users to purchase specific items electronically with just a single click. 

Due to bounce rates will vary depending on the type of site, the percentage bounce rate in an informational site and an eCommerce site has a significant difference. 

According to trackings, the bounce rate of an informational site is usually higher than that of an eCommerce site, from 10-15%. The reason could be that visitors have an apparent goal and stay longer on purchase journey when entering an eCommerce site. While, to information websites, users tend to research as much information as they can to have an obvious target item.

Currently, 35-40% is considered normal for bounce rate in an eCommerce site. Meanwhile, the average bounce rate in an informational site generally is just over 50%.

Why is Bounce Rate essential for eCommerce websites?

A high bounce rate can affect your Google ranking negatively. It indicates how engaging your site is and how effectively it converts visitors into customers or leads. A low bounce rate means that users find what they’re looking for and stay on the site longer than expected to complete a purchase. In contrast, high bounce rates are vice versa. 

The bounce rate to an eCommerce website is eVen more critical than for an informational website because users will often search directly for products without visiting a category page or homepage. 

bounce rate for eCommerce

What factors could affect to bounce rate for Commerce site? 

There could be several causes that impact to bounce rate, leading users to abandon the website. Below are some factors:

Bad UX – UI

Poor design can also have an effect on bounce rate since it makes your site look unprofessional or difficult to use. Visitors don’t want to waste time figuring out how to navigate through your website when there are so many other places they could go instead.

Poor navigation

A poor navigation can frustrate users and make them leave your website immediately. If they are not able to find what they are looking for on the page, they will leave without ever interacting with the page again. Poor navigation can lead to a higher bounce rate because it takes longer to navigate through your website.

Slow loading speed

The page load time directly impacts the bounce rate. If your page takes more than 3 seconds to load, most likely, users will leave your site before seeing what’s on it. Google will take note of this and score your site, which effect to ranking factor.

Low quality of the content

If there is a duplicate or inappropriate content on your website, Google will penalise it, and their ranking will drop down on search engine results page (SERP).

What is a good bounce rate for eCommerce website?

The ideal bounce rate for eCommerce website is between 40% and 50%. The lower the bounce rate, the better performance.

If you’re running an eCommerce store, please keep an eye on your bounce rate and hold its ratio as low as possible. A high bounce rate can negatively impact customer experience, leading to lower sales and ROI.


Bounce rates can be a helpful metric in understanding a website’s performance, especially eCommerce sites with a transactional focus. Remember to add bounce rate metrics in your SEO strategy plan if you aim to optimise eCommerce website performance.

As there are increasingly mobile users nowadays, a big search engine like Google is trying to adapt its products optimised for mobile search behaviour. This means the websites need to be optimised for mobile so they can receive a high appreciation from Google. That’s why Google has an instruction called Mobile-first indexing, and mobile-friendly websites are the purpose for a web developer to keep optimising for SEO.

In this article, Ven will provide you with more information about the mobile-first indexing of Google. And how to check if website is mobile-friendly and our recommendations to optimise your website for mobile devices. We previously had two articles on our blog to explain this; they are:

We will guide you through this article with an in-depth explanation of the Mobile-Friendly website and mobile-first indexing.

1. What is Mobile-first indexing?

Back to the basics, we are using popular devices to access the internet, including mobiles, PCs & tablets, especially mobile phones. Most of us use mobile for surfing the internet more than PC, as we can search the information everywhere. Google has done a lot of research on mobile behaviour, so the Mobile-First indexing was born for web owners & marketers to follow and optimise their websites.

Mobile-first indexing is a change in the way Google indexes content. Before, Google would crawl a website’s desktop version of a page and then its mobile version. Now, mobile is first.

Google announced this change on September 26, 2018. This means that for websites with separate mobile and desktop URLs, Google will primarily use the mobile URL as the primary source for determining ranking metrics like relevance and authority (although it will still use the desktop URL as a backup). The main goal is to better serve users by showing them the best possible results based on their device type.

Mobile-first indexing affects SEO in several ways:

Mobile first indexing
Google prioritises mobile-first indexing in its algorithm.

2. What is a mobile-friendly website?

A mobile-friendly website is optimised for viewing on a mobile device like a smartphone or tablet. The website should be easily accessible and readable on a smaller screen.

Mobile-friendly websites are designed to display well on any device, including desktop computers, laptops, smartphones and tablets. A mobile-friendly site may use responsive design techniques to adjust content to fit the viewing device’s screen size.

Four key elements will determine whether your website is considered mobile-friendly:

check if the website is mobile-friendly
Check website is mobile-friendly is essential in your website marketing strategy.

3. How to check if website is mobile-friendly?

Some people who don’t work in the SEO industry consider this task to belong to the developer team because it’s related to the website’s code. But in most cases, the developers don’t put too much effort into testing this (because there’re many things on their plate). So you should know how to check if website is mobile-friendly. You don’t need to view the source code to review this because many tools are ready for use. Here are some of our recommendations:

3.1 Mobile-Friendly Test by Google

This is an official tool created by Google for testing mobile-friendly websites. It shows you how Google sees your site; if it’s mobile-friendly, you’ll know immediately. If it’s not, you can take the necessary steps to improve it.

All you have to do is enter your website URL and wait for how Google sees your website. Or, if you are a developer, you can switch to code and paste your code to test. The process will take 15-20 seconds to send you the results.

How to check if website is mobile-friendly? Let's do it in seconds!
UI of Mobile Friendly Testing tool by Google

3.2 Mobile-Friendly Test by Small Seo Tools

Small SEO Tools is one of the most popular tools to help you test many aspects of SEO. With this tool, you can try Technical SEO, Content checker, Keyword suggestions, Images and more. Of course, you can check if website is mobile-friendly with this tool; you just type the URL in this tool and see this tool score your website on mobile friendly.

Small SEO Tools mobile friendly test
UI of Small SEO Tools

3.3 Technical SEO Mobile-Friendly Test by Merkle

This tool is one of the most popular tools in testing technical SEO. And this is also a tool for testing Mobile Friendly for this website. The layout of this tool is similar to the other devices, and you can type your website and see how this tool shows the results.

How to check if website is mobile-friendly? Let's do it in seconds!
UI of Technical SEO tool

What to do next to optimise a website for mobile?

If your website has passed the test for mobile-friendly, it doesn’t mean it has an excellent performance on SEO. If your website performs well on mobile devices, you should test for more detail in Pagespeed insight. The simplest thing you can do is type the URL and analyse it in the Google Pagespeed insight tool (created by Google). It will show you very detailed information about page speed performance on Mobile devices of your website and how to fix the website following the suggestion from Google.

How to check if website is mobile-friendly? Let's do it in seconds!
The detailed Mobile page speed insight (Google Page Speed Insight)
How to check if website is mobile-friendly? Let's do it in seconds!
The issues & recommendations of mobile page speed optimisation (Google Page Speed Insights)

We hope this guide will help you check if website is Mobile Friendly website and adjust it to get higher performance on SEO.

Google announced the plan to sunset Universal Analytics and replace it with Google Analytics 4 on July 1 2023. This means the site owners & the marketers should get familiar with the operation of Google Analytics 4 and take advantage of the data GA4 provided to help you grow your business.

In this article, we will provide you with some information about Google Analytics 4. And we will point out some key differences between Google Analytics 4 and Universal Analytics to help you better understand how Google Analytics 4 is structured.

1. What is Google Analytics 4?

Before knowing about Google Analytics 4, we should go back to the beginning of Google Analytics. This digital product from Google aims to help site owners and marketers track all the metrics measuring what happened on the website. By Google Analytics, we can see how many users go to our website per day, how many orders are purchased from our online store, and how much time users stay on your website…From the data provided by Google Analytics, we can analyse the behaviour of users to optimise the marketing campaign.

Most people working in the digital marketing industry are getting used to Universal Analytics (because it has been used for almost ten years). But it is time to change and adapt to the new data trend. And more importantly, the data is becoming more complex, and we need to generate more customised reports for our campaign. That’s the reason why GA4 was born.

Google Analytics 4 was released on October 14, 2020, as Google called it, “The next generation of Google Analytics”.

Google Analytics 4
Google Analytics 4 is “The Next Generation of Google Analytics”

2. How to change from Universal Analytics to GA4?

To do so, follow these steps:

Step 1: Sign in to your Analytics account, and then click Admin from the menu.

Step 2: Click Property Settings, and then select GA4 Set up assistant under the property you want to upgrade.

Step 3: Click Upgrade to Google Analytics 4 or later (recommended) and follow the prompts to complete the upgrade process for your site.

Set up Google Analytics 4

3. How to set up Google Analytics 4?

To add a Universal Analytics property to a site that already has Google Analytics, follow these steps:

Step 1: Sign in to your Google account.

Step 2: In the left navigation panel, click Web Property Management.

Step 3: Add Property page, enter the following information:

4. The key difference between Google Analytics 4 and Universal Analytics

Here are some of the critical differences between Universal Analytics (Google Analytics 3) and GA4:

Measurement Model

The measurement model of Google Analytics 3 (Universal Analytics) is based on session & pageview. And Google Analytics 4 has the measurement model based on the eVents and parameters. This means in Google Analytics 4, and the “pageview” can consider the eVent.

Tracking IDs

In Google Analytics 4, we use the Measurement ID instead of Tracking IDs like we used to use with Google Analytics 3 (Universal Analytics). But if we use Google Tag Manager for adding Tracking IDs in Universal Analytics, we can still use Tracking ID.

View and data stream set up

As we know, there are three differences between views in Google Analytics property. But we can only set up View in Universal Analytics. But in Google Analytics 4, we can not create View. Or you can have an option to create data streams for the web & apps.


In Universal Analytics, we use the word Pageviews; instead of that, we only use Views in Google Analytics 4.

But there are some differences between the calculation of Pageviews in Google Analytics 4 and Universal Analytics. As we can see, the View metric recorded in Google Analytics 4 is the combination of pageviews & screen views. That’s why you can see the Pageviews in Google Analytics 4 don’t have the Unique Pageviews as in Universal Analytics.


There are some differences between the sessions in Universal Analytics and Google Analytics 4. The phrase “Sessions” in Universal Analytics can be considered as “a period a user actively engaged with the website. And the sessions will end if there is any more than 30-minute inactivity. If a user returns after a session timeout, it will start a new session. The Session in Google Analytics 4 has the same concept as in Universal Analytics. But the Session Start in GA4 determine the session that each eVent comes from, the session_start eVent generates a session ID, and Analytics associates the session ID with each subsequent eVent in the sessions.

A comprehensive SEO strategy will bump your website’s rankings on search engine results pages. However, your SEO strategy should not be aimed at desktops only. Regarding page rankings and indexing, Google cares more about mobile.

The mobile version of your site matters to Google

The mobile version of your site is more important than you might think. Google’s ever-improving algorithm is now rooted in mobile-first indexing, which means that the powerful search engine uses the mobile version of your site to decide where you’ll rank in its results pages.

If your site isn’t mobile-friendly, Google will punish it accordingly – either by pushing it further down the ranks of the search engine results pages or by making it entirely invisible to users.

Think about UX on mobile

User Experience (UX) focuses on the experience that users have when they visit your site. Ideally, you want their experience to be a positive one. If they feel that their time spent on your site has been a waste, they will likely click out of it and never return.

To ensure that visitors to your mobile site have a positive experience, you must create an easily accessible, engaging, and responsive design. By incorporating UX writing into your copy with simple and straightforward information, users will be much more likely to turn into leads.

Write mobile-friendly content

mobile friendly content

Capturing users’ attention amongst all the online noise is not easy. To make your website more appealing to potential visitors, ensure that the copy is easy to consume.

Write short, coherent sentences displayed with adequate spacing, so the reader isn’t overwhelmed with a large, single block of indigestible text. The font also needs to be large and easy to read on a smaller screen size than its desktop counterpart.

Create a positive experience across all devices

Think about your website pain points. Is your site quick to load and easy to navigate across? Does it have a clear Call To Action (CTAs) and SEO-focused content?

The mobile version of your site should be at the same high calibre of design, navigation and ease of use as your desktop site. No matter which device users view your website from, their experience should remain the same – and it should be positive.

Mobile-first indexing is the future.

Though mobile-first indexing doesn’t currently apply to everyone, it will soon. To ensure your website is always ahead of the game, watch out for changes to Google’s algorithm and action the search engine’s recommendations as they arise.

Talk to our team about making your website mobile-friendly!

Link building isn’t a term you’re likely to hear in everyday conversation – unless that conversation is about improving your SEO strategy.

Quality link building is a crucial part of any SEO strategy if you want to increase your web traffic, build trust and authority amongst your audience and earn higher page rankings on search engines like Google.

What Is Link Building & Why Is It Important?

What is link building?

Link building is the practice of building up the number of inbound links that direct users from external websites back to your own.

These links (also known as hyperlinks or backlinks) only go one way – they link from another person or company’s website to your own website.

The ultimate goal for link building is to increase your search engine visibility and create an extensive backlink profile.

The more legitimate the websites that are linking to you are, the more powerful search engines like Google will pay attention and favour your site in the search engine results pages.

Link building and SEO

Link building is a key factor in improving your SEO because search engines care about how many external websites are linking back to yours. The number of backlinks you have serve as a trust and authority signal to the search engines.

Search engine algorithms like Google understand that when more websites are linking back to a specific page or site, it holds more value than others.

These pages that have more value need to be made more visible and accessible to users, which is why search engines will bump up their page rankings for more people to see.

SEO Link building

Link building strategies

Now that you understand what link building is, the next step is actually getting external websites to link back to your own.

Here are some strategies that you should try:

Link building can make your business boom

When executed properly, link building has the potential to drive a much larger flow of traffic to your site. Though link building is a long-term game, it is one that definitely pays off in the end.

Once established, it can become a passive strategy that directs new users to your site without any further effort on your part, leaving more time and space available for you to focus on improving other aspects of the business.

Simultaneously, Google and other search engines will look at your site more favourably, which works to increase your rankings on the search engine results pages.

Improve your SEO strategy with Ven >