The difference between your eyes and Google’s: yours are sentient. That means you see things with emotion. And as clever as Google is, the search engine – and others like it – doesn’t do feelings (yet).

Digital marketing works – when done right. So what’s wrong with yours? Digital marketing can come in many different forms, from SEO and content marketing to Pay-Per-Click and EDMs. While some of your campaigns may be performing well, you could find that others are dragging. Or, if there’s a cog missing somewhere in the digital marketing machine, they might all be underperforming. We understand the frustration small business owners experience…

The coronavirus outbreak will affect Australia in more ways than one With the global tragedy of the coronavirus taking its toll on many people, it also has much further reaching repercussions. As a result of the coronavirus, Australia is seeing a significant drop in international travel as well as the scaling back of outsourced manufacturing in Chinese-based factories. This impacts Australia – and the world – in more ways than…

Everyone’s talking about UX writing and we want to tell you why Though it’s been around for a while, UX writing is the new buzzword hitting the digital space. The term ‘UX’ stands for ‘User Experience’ and focuses on exactly that – the experience a user has when they interact with your product in the online realm. It’s all about providing meaningful and purposeful online experiences for customers, potential customers…

From Black Friday to Boxing Day and everything in between Huge sales eVents come around multiple times a year and it’s important for your small business to be ready for them. Whether you operate a brick and mortar store, offer a service or have an online-based business, preparing for these major sales eVents will turn a hectic shopping season into a stress-free success. We’ve compiled a list of top tips…

Stay ahead of the curve in 2020 by keeping up with relevant business trends If you’re a small business owner, you already know how important it is to be 2 steps ahead of every other player on the field. Keeping up with current trends – and if you’re influential enough, creating new ones – is a crucial part of the business. From basic customer service to creative marketing and technology,…

Two sides of the same coin When comparing standard content and SEO optimised content, you’ll find that the difference is small. Small, but not inconsequential! Like two sides of the same coin, you couldn’t actually have one without the other. To have SEO optimised content, people first had to have inVented content. Which we did! It’s like the chicken and the egg theory, except that with content and SEO optimised…

Two digital marketing strategies with a singular goal As a business owner with an online presence, you have likely already heard the acronyms ‘SEO’ and ‘PPC’. Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) are two different marketing strategies with the same goal: increasing traffic to your site. And not only do they aim to increase your website visitors, but they also work to build and establish an online audience, raise…

New Birds of Prey movie title has been changed on ticket sites to help boost sales Though the official title of the new Harley Quinn movie, “Birds of Prey (and the Fantabulous Emancipation of Harley Quinn)”, remains the same, Warner Bros. have realised it’s a bit of a mouthful. And SEO isn’t a big fan of mouthfuls. So the American entertainment conglomerate changed the title on ticket sites to “Harley…

SEO stands for Search Engine Optimisation To the untrained ear, SEO can sound pretty complicated. But in reality? It’s a very straightforward digital marketing weapon. SEO refers to the process of boosting your search ranking on Google so that your website can – for example – be found on page 1 rather than page 87 (that’s a whopping improvement, FYI). When implemented correctly, it’s a surefire way of increasing organic…