The thought of having a blog isn’t a whole lot of fun if you’re not a writer.
And even if you are a writer, finding the time to craft killer posts isn’t easy when you’re running a business, prioritising urgent tasks (THEY’RE ALL URGENT!) and trying to function as a human on the side. Which is why it’s easy to find yourself asking why you need a blog?
But blogging is important for your business, truly!
From empowering and educating your readers to promoting yourself as an industry expert, blogs have the capacity to drive traffic to your site and increase your visibility on Google.
Still need convincing? No worries! We’ve compiled a list of our top 5 reasons why adding a blog to your site is a must.
1. Empower potential customers with contagious content
Education. Is. Key. They say it’s confidence (they might be right) but with education comes understanding and with understanding comes empowerment (and also empathy, but that’s a conversation for another time).
Never doubt your own expertise. Sharing the knowledge you have about your product/service is going to be incredibly beneficial to those of us who aren’t in the know. Ever heard of that saying “teach a man to fish and feed him for a lifetime”? Yeah, that.
2. Build trust with your customers
The more content you have on your website, the more trusted you will be by first-time visitors to your site. When they browse your blog, they’ll see that a), you’re not a robot and b), you genuinely care about educating your audience.
3. Drive traffic to your website
The more content you have on your site – so long as it’s SEO focused – the easier it will be for people to find you through organic searches.
With more blog posts comes higher potential to integrate SEO keywords into each piece of content. And the more keywords you have incorporated consistently throughout your site, the more likely your website will get to page one of the Google search engine!
4. Increase sales using SEO
Getting to page one of Google makes driving traffic to your site a much easier pill to swallow. The more visitors you have, the higher chance you have of conversion!
Of course at this stage, other elements will come into play, like the need for slick content, sweet designs and an easy to navigate user interface…but you get the gist!
Having an SEO focused blog equals what? More visitors to your site.
5. Prove your industry expertise
Do you know what you’re selling? Prove it!
If you want your target audience to have faith in you and your product, the best way to show them is by setting yourself apart and demonstrating your status as an industry expert.
Start by discussing topics that you know well and invite people to the conversation with questions or comments. Research as you go and you’ll find yourself learning, too!
Blogs are brill. Need we say more?
Blogs can help you connect with your audience. They spark conversation, drive traffic to your site and help convert visitors to customers.
Talk about all the things you know and be honest about the things you don’t. Remember that while your audience wants an expert, they also want a human.
A soft, squidgy, relatable human.